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The Power of a Good Story – Martinsburg
May 27, 2016 @ 9:00 am - 12:00 pm
The Power of a Good Story: Simple Communications Strategies to Help Your Organization Make New Friends and Influence People
Program Description: Smart storytelling and effective content strategy is the key to helping
organizations of all kinds tell their story, amplify their successes and grow their audiences. This
workshop will focus on practical, real world strategies to use communications to create connections
with new supporters and funders and create fruitful partnerships beyond the immediate reach of your existing network.
About the Presenter: Jake Lynch is the Director of Network Communications at the West Virginia Community Development Hub. Jake Lynch joined the Hub in 2015 following a 15-year career in community journalism and nonprofit communications. West Virginia’s trail and recreation community may know Jake from his previous role with Rails-to-Trails Conservancy, where from 2010 until 2014 he led the national trail development organization’s media and marketing efforts. Telling the stories of America’s trail communities was a natural progression from his work as a journalist and newspaper editor here in the United States and in his native Australia. At The Hub, Jake’s experience in tapping into what interests and motivates community members and leaders is being put to good use in our efforts to generate a broad and powerful narrative about the terrific community development work being done in West Virginia. Jake’s focus is very much on boosting the communications capacity of the wide network of Hub partners across the state and creating new and innovative ways to help the community development sector use communications to expand their impact.
PANELISTS:
David Emke: Editor, The Journal
James Hersick: Founding Partner and Creative Director, Native Design and Brand Communications
Cecelia Mason: Staff Writer, Shepherd University Office of University Communications
Sandy Sponaugle: CEO & Founder, Platinum PR
Continuing Education Credits:
WVU School of Social Work Continuing Education Certificate in Nonprofit Management – 1 hour – Core Area: Resource Development – Special Topic in Resource Development
1.25 hours Electives/Special Topics
SPONSOR:
