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DTSTART;TZID=America/New_York:20190403T130000
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UID:4628-1554296400-1554301800@wvnpa.org
SUMMARY:The Nonprofit Social Media Toolkit from Idealware
DESCRIPTION:Six 90-minute webinars\, Wednesdays\, April 3 – May 8 \nRegular Price: $255\nWVNPA Member Price: $215 (email ashley@dev.wvnpa.org for discount code) \nRegister: https://www.idealware.org/training/sm_toolkit_2019/\n \nYou’re on social media. Now what? Don’t just be on social media. Be successful on social media. Join us for The Nonprofit Social Media Toolkit and\, over five weeks\, learn how to get real value from your efforts and convert “likes” into engagement\, information sharing\, activism\, and donations. We’ll explore using social media for branding\, deep engagement\, and fundraising. We’ll also outline how you can integrate and manage social media within a campaign\, and then discuss how to measure your social media impact. Sound policies will also be important to your social media strategy—we’ll show you how to clearly articulate what content is acceptable and how you should communicate with constituents through social platforms.   \nThrough participation in this course\, you will:  \n\nCreate and reinforce your organizations’ brands using social media. \nLearn about strategies for engaging supporters and motivating them to act.\nLearn how social media tools can work together to create an integrated campaign that promotes brands and causes through multiple channels. \nBegin the process of creating a social media policy for your organization. \nLearn how to use social media for fundraising. \nDiscover tools to measure social media efforts\, and learn to make this task effective and manageable. \nDesign a social media strategy.\n\n\nToolkit Schedule  \nApril 3: Branding Through Social Media\nWe’ll kick off with the concept of branding through the lens of social media. We’ll take a detailed look at creating\, refining\, and managing your brand message and personality. This session will also explore how what you say and how you say it affects how your organization is perceived by others.  \nApril 10: Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment\nPeople “like” you on Facebook\, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results\, such as signing petitions\, attending events\, joining movements\, and even donating. Armed with case studies\, industry research\, and plain old common sense and experience\, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.  \nApril 17: Integrating Social Media Channels (and Other Communications)\nCommunications don’t exist in a vacuum. You need to consider not only how your different social media channels work together\, but also how messaging stays consistent across other online channels\, such as email and websites\, and offline channels such as direct mail\, general press\, and advertisements. Which channels are best for which kind of communication? Which channels encourage action? We’ll provide a decision-making structure to help you define what makes sense for you and a model to articulate your own communications strategy.  \nApril 24: Getting Started with Social Media Fundraising\nSocial media may be good for sharing photos or important new stories\, but can it really help you raise money? We’ll outline how social media can bolster your fundraising efforts and look at a few organizations that have had success fundraising through social media.  \nMay 1: Measuring Your Social Media Efforts\nWhat happens when your posts go out? How do you know that the time you’re putting into social media is worth it? We’ll walk through the basic social media stats. We’ll also discuss the tools that can help you gather data\, analyze your strategy\, strengthen what works\, and change what doesn’t.  \nMay 8: Creating a Social Media Policy\nYour social media channels are your organization’s public voice. As transparency and two-way conversations become the norm\, many organizations are racing to develop social media policies that govern who does what\, what’s OK to say\, and how to handle sticky situations. Even more than simply legislating these details\, the process of creating such a policy can help your organization engage in important discussions that will strengthen your culture and better position you to take advantage of tools and opportunities. We’ll explore why the process (not just the product) is so important\, how to make these conversations productive and strategic\, and why a social media policy is an important milestone of digital maturity.  \nAbout Your Trainer\nChris Tuttle provides online engagement strategies for nonprofit charity organizations by combining his experience as a community organizer with a background in technology and website development to offer a unique expertise in constituent relationship building\, marketing and online technologies. With over 15 years experience\, he’s helped more than 100 local\, national\, and international nonprofits develop online engagement strategies involving social media engagement\, website development\, email communications\, integrated fundraising\, advocacy campaigns\, marketing/advertising\, content development and search engine optimization.   \nOther Info\nEvery session and demo will be recorded and available to individuals who have registered for the course. A weekly email will include access information for the recordings collected that week. Please register with the email address where you would like to receive the access code and dial-in information for the online seminar. Also\, be sure to add info@idealware.org to your contacts to ensure meeting details do not get caught in your spam folder. All registered participants are granted access to the recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the toolkit presentation decks and handouts. \nRegister: https://www.idealware.org/training/sm_toolkit_2019/ (WVNPA Members: Don’t forget to email us for the discount code)
URL:https://wvnpa.org/event/nonprofit-social-media-toolkit-idealware/
LOCATION:WV
CATEGORIES:Webinar,WVNPA
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DTSTART;TZID=America/New_York:20190424T130000
DTEND;TZID=America/New_York:20190424T140000
DTSTAMP:20260407T072748
CREATED:20190211T211445Z
LAST-MODIFIED:20190211T211445Z
UID:4622-1556110800-1556114400@wvnpa.org
SUMMARY:FREE Webinar: Is Social Enterprise Right for You? from Propel Nonprofits
DESCRIPTION:NOTE: This webinar begins at 12:00 PM Central/1:00 PM Eastern \nStarting a social enterprise can be a great way for your organization to achieve the double bottom line: mission impact and a new unrestricted revenue stream. Join us as we define social enterprise and look at the four areas you should research as you evaluate this option for your organization. \nAbout the Presenter: Glyn Northington\nGlyn has spent his career fostering relationships while working either for or with nonprofit organizations. He began as a marketing college professor at two liberal arts colleges in Iowa and Missouri before moving to the Twin Cities. Here he got to feed his passion for performing arts by marketing the Guthrie Theater and the Minnesota Opera\, and then marketed Target’s support of nonprofits across the country before managing Target’s Foundation and its national arts and food philanthropic portfolios. Becoming part of the Propel Nonprofits team has allowed him to combine his passions in nonprofits\, relationship development\, and teaching/training into one position as he partners with nonprofit organizations as they add such incredible vitality to our communities. \nREGISTER HERE
URL:https://wvnpa.org/event/free-webinar-social-enterprise-right-propel-nonprofits/
LOCATION:WV
CATEGORIES:Webinar,WVNPA
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