Build Individual Giving that Brings Donors Back
This webinar workshop is being hosted by Nonprofit 411
March 31st, 2:00 PM – 3:00 PM
Registration Fees: Individual – $97, Organization (+3) – $249 (WVNPA members save 15%, email hilaria@wvnpa.org or login to the members only portal to find the discount code)
REGISTER
More than a donor ask.
Most nonprofits know individual giving matters — but building a program that actually retains donors and grows over time is a different challenge. This session walks you through the essential elements of a strong individual giving program: donor engagement, storytelling, segmentation, and retention.
You’ll leave with a practical, step-by-step plan you can begin implementing right away.
What You’ll Learn
A clear, practical framework.
- Design a donor engagement journey that leads to first-time, repeat, and recurring gifts
- Build practical storytelling strategies that motivate donor action
- Segment individual supporters for personalized, relevant outreach
- Identify retention strategies that dramatically increase lifetime donor value
Who is this for
Built for small teams doing big work.
- Executive Directors managing development without a dedicated fundraising team
- Development Directors looking to deepen donor relationships and improve retentionsponsibilities
- Nonprofit leaders who want more predictable, recurring individual giving revenue
- Staff ready to move from reactive fundraising to an intentional donor engagement system
About the Facilitator
Hello, I’m Sarah!
Sarah Barton is the founder of Nonprofit411 and a fundraising growth partner who helps small nonprofit teams build reliable donor revenue through simple, sustainable fundraising systems.
- 25+ years of nonprofit leadership and fundraising experience
- Helped organizations secure and manage more than $17 million in gifts and grants
- Creator of Fundraising for Small Teams, a proven system helping Executive Directors build reliable donor revenue without relying solely on grants or events
- Mentor, trainer, and host of the Nonprofit411 Podcast
Sarah believes fundraising should feel strategic, human, and doable. Through her training and mentorship, she helps nonprofit leaders move from scattered fundraising efforts to clear systems that build strong supporter relationships and long-term financial sustainability.