Corporate Giving: Beyond Sponorships
This webinar workshop is being hosted by Nonprofit 411
April 7th, 2:00 PM – 3:00 PM
Registration Fees: Individual – $97, Organization (+3) – $249 (WVNPA members save 15%, email hilaria@wvnpa.org or login to the members only portal to find the discount code)
REGISTER
More than a sponsorship ask.
Corporate giving can be one of the most consistent and accessible funding sources for small nonprofits — but only when it’s approached strategically. This session walks you through the trends shaping corporate philanthropy, what actually motivates businesses to give, and how to frame an ask that gets a yes.
You’ll leave with practical tools and a framework you can put to work immediately.
What You’ll Learn
A clear, pratical framework.
- Identify key corporate giving trends — mega, macro, and micro — and use them to sharpen your fundraising strategy
- Understand why businesses support nonprofits and what motivates different types of corporate giving
- Frame your corporate ask to reflect a company’s values, goals, and giving model
Who is this for
Built for small teams doing big work.
- Executive Directors managing corporate outreach without a dedicated development team
- Development Directors building or formalizing a corporate giving program for the first time
- Fundraisers ready to move beyond one-off sponsorship asks into lasting business partnerships
- Small teams who want a sustainable, delegatable system for corporate fundraising
About the Facilitator
Hello, I’m Sarah!
Sarah Barton is the founder of Nonprofit411 and a fundraising growth partner who helps small nonprofit teams build reliable donor revenue through simple, sustainable fundraising systems.
- 25+ years of nonprofit leadership and fundraising experience
- Helped organizations secure and manage more than $17 million in gifts and grants
- Creator of Fundraising for Small Teams, a proven system helping Executive Directors build reliable donor revenue without relying solely on grants or events
- Mentor, trainer, and host of the Nonprofit411 Podcast
Sarah believes fundraising should feel strategic, human, and doable. Through her training and mentorship, she helps nonprofit leaders move from scattered fundraising efforts to clear systems that build strong supporter relationships and long-term financial sustainability.