Fundraising Series: Designing High-Impact Annual Appeals
This webinar series is being hosted by CommonGood Vermont
March 10th, 10:00 AM – 12:00 PM
Registration Fees: $45 for single tickets, $40.50 for members
REGISTRATION
This interactive, hands-on workshop is designed for nonprofit professionals, volunteers, and board members who want to take their annual appeal to the next level. This session focuses on sharpening strategy, deepening donor-centered messaging, and expanding your annual appeal toolkit to increase engagement and response.
Participants will learn how to gain clarity on the purpose of an appeal, explore what truly motivates donors to give, how to center a compelling and authentic case for support around the donor, and how to strengthen the structure, tone, and clarity of their ask. We’ll also dig into how to align your message across different outreach channels to create a cohesive campaign—and where to personalize.
This workshop emphasizes practical application: participants will actively work on their own appeal during the session, receive guidance and feedback, and leave with clearer messaging, stronger framing, and concrete next steps they can immediately implement.
If you have any questions, please reach out to certificates@commongoodvt.org.
This webinar is a part of Common Good Vermont’s 2026 Fundraising Series. If you would like to purchase a ticket for all four webinars of this series ($50+ in savings), please register here. If you would like to just register for this single session, please register here. WVNPA members save 10%, email hilaria@wvnpa.org for the discount code.
About the Trainer:
Katherine Sims: With over fifteen years in nonprofit development, Katherine Sims (she/her) builds comprehensive fundraising strategies that empower small and mid-sized nonprofits to hone their systems and grow their impact. As both a practitioner and a consultant, Katherine has raised millions of dollars for organizations large and small. Katherine is committed to social change, equity & building a more just world for all.