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Giving Your Planned Giving Program a “KISS”
February 10, 2021 @ 2:00 pm - 3:00 pm
$55
Setting an effective strategy for a planned giving program can be daunting which can lead to the project never taking flight. Yet there are so many short-term and long-term benefits to establishing and implementing a simple yet highly effective planned giving program. And “Keeping It Simple” is actually within reach! Jeff Ashley, Founder of Ashley|Rountree and Associates, will explain a series of simple steps to get an effective planned giving program up and running. This webinar is interactive and participants are encouraged to bring questions for Jeff to answer.
Price: $55 (WVNPA Members pay $35 – Email hilaria@wvnpa.org for Member Discount Code)
About the Presenter:
With over 20 years of leadership giving fundraising experience, Jeffrey Ashley has assisted numerous organizations in raising over $500 million throughout his career. Previously he served as Vice President for University Advancement for Spalding University in Louisville, Kentucky (The University subsequently became a client of Ashley & Associates). During his tenure, Spalding completed its first comprehensive capital campaign, raising $15.3 million on a $10 million goal. Prior to that Jeffrey served as Director of Major Gifts for the University of Louisville’s “Challenge of Excellence” Campaign. He played a leadership role in directing the silent and public phases of the campaign that raised over $340 million on a $200 million goal. He also served as Executive Director for the Trinity High School Foundation, Inc. setting goals for funds raised in annual fund, major gifts and endowments.
After a career in education, Jeffrey sought an opportunity to apply the entrepreneurial skills that made him successful at these other institutions to start his own business. In 2002 Jeffrey began to offer his consulting services full-time and later that year established Ashely & Associates. Since then Jeffrey has worked with hundreds of organizations throughout the community and region to improve their management operations and comprehensive fund development programs. Jeffrey graduated from the University of Kentucky with a Bachelor’s degree in Journalism and earned a Master of Arts in Business from Webster University.
Provided in partnership with the Kentucky Nonprofit Network.
