How to Strategically Communicate Your Impact Data

Aligning Your Nonprofit’s Outcomes With Your Donors’ Journey

High-performing, purpose-driven leaders invest in collecting and analyzing data on their organization’s impact. Impact data can help your organization make informed decisions, improve the quality of your services, and tell powerful success stories. This is what makes it so critical to fundraising success.

In order to maximize your fundraising, you must align the impact data you communicate to your donor with where your donor is on their journey—whether they’ve just become aware of your organization, have donated once, are a recurring donor, or have included your organization in their planned giving. You need to communicate the incredible outcomes you’ve achieved, without overwhelming potential donors. It can be challenging to know exactly what donors need to know and when.

During this webinar, Sheri Chaney Jones of Measurement Resources Company will help you find the right cadence and level of detail for communicating your impact to various stakeholders. You’ll see how you can strike the perfect balance between sharing your passion and delivering a clear, concise message.

You’ll learn:

• the five stages of your donors’ journey that you should consider;
• why you need to communicate differently to donors at different stages; and,
• how to use a variety of impact data and success stories to drive home your message so you can engage your audience.

You’ll leave with a clear idea of what to communicate, when to communicate it, and to whom it should be directed.

This webinar is perfect for all levels of nonprofit teams, including executive directors, fundraisers and development staff, grantwriters, or those working in marketing.