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The Nonprofit Social Media Toolkit
July 8, 2021 @ 1:00 pm - August 12, 2021 @ 2:45 pm
$240 – $300
Thursdays, July 8, 15, 22, 29, August 5, 12 $300 for Nonmembers and $240 for Members (email hilaria@wvnpa.org to request the code!)
Don’t just be on social media. Be successful on social media. We’ll explore using social media for branding, deep engagement, and fundraising. We’ll also outline how you can integrate and manage social media within a campaign and discuss how to measure your social media impact.
Sound policies will also be important to your social media strategy—we’ll show you how to clearly articulate what content is acceptable and how you should communicate with constituents through social media platforms.
Through participation in this course, you will:
- Create and reinforce your organization’s brand using social media.
- Learn about strategies for engaging supporters and motivating them to act.
- Learn how social media tools can work together to create an integrated campaign that promotes brands and causes through multiple channels.
- Begin the process of creating a social media policy for your organization.
- Learn how to use social media for fundraising.
- Discover tools to measure social media efforts and learn to make this task effective and manageable.
- Design a social media strategy.
