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Ask, Thank, Report, Repeat: Year End Fundraising from Washington Nonprofits

October 24, 2018 @ 3:00 pm - 5:00 pm

The WVNPA has partnered with Washington Nonprofits to offer some of their programming to our members for a discount. WVNPA Members only pay $40 for this webinar! Email for the discount code.

*NOTE: These webinars take place from 3:00 – 5:00 PM EST. (The 12:00 – 2:00 PM time is PST)

Whether you’re just stepping into your first fundraising role or you are a seasoned fundraising veteran, this two-part webinar series will be useful for you! You need a fundraising plan and rhythm that encourages donor trust and raises more money.

You desire fundraising confidence. Ask, Thank, Report, Repeat is the answer.

Come learn the secrets behind these four simple, yet powerful, words. By the end of this webinar series you will know how to build an annual fundraising plan that is measurable, repeatable and successful.


Two-part online course from 12:00pm to 2:00pm PST (3:00pm to 5:00pm Eastern!) on Wednesday, October 10 and Wednesday, October 24.

WHO SHOULD ATTEND: Current fundraising staff, executive directors, and board members.

Learning Outcomes

  • Build a repeatable fundraising plan that honors your donors and raises more money year after year.
  • Increase your fundraising confidence and knowledge.
  • Review resources and samples to help you improve your storytelling and fundraising offers.

Course Outline

Session 1:
Wednesday, October 10 – 12:00-2:00 pm PST (3:00 – 5:00 pm Eastern!)

Ask, Thank, Report, Repeat – A Powerful Introduction

  • Ask – when and how
  • Thank – meaningful ‘thanks’ that make your donor feel great
  • Report – reporting done right, reporting leads donor confidence and more donations
  • Repeat – the ATRR cycle year after year

Be Confident! How to ask for a donation while encouraging trust with your donors

  • How to build a fundraising offer that works
  • Ask for donations using multiple channels, including face-to-face requests, direct mail and digital media
  • When to ask and how often
  • Understand the power of matching gifts

Session 2:
Wednesday, October 24 – 12:00-2:00 pm PST (3:00 – 5:00 pm Eastern!)

Encourage Donor Trust – Thank promptly and emotionally

  • How to use receipt letters, thank you notes and emails to encourage donor trust
  • Raise more money, even while thanking
  • Get your board involved

Report & Repeat your way to an annual, repeatable fundraising plan

  • How to make your donor the superhero of the story
  • Repeats what works again and again
  • Capital campaigns
  • Pro tip – what every board member needs to know about fundraising

About the Presenter

Jim ShapiroJim Shapiro has spent 20 years serving and working in the nonprofit sector. He is co-founder of The Better Fundraising Co., former founder of The EDGE Group and in his first decade of work was the Vice President of Development at CRISTA Ministries. Jim is a seasoned and experienced development professional and has led successful capital campaigns, events, and development efforts for a large number of organizations. He has consulted with charities, community groups, churches, and schools throughout the Pacific Northwest on topics of leadership, board governance, and management.


Washington Nonprofits is offering WVNPA members a discounted price.

  • $40 for WVNPA Members (email for the discount code)
  • $80 Not-yet-members

All sessions will be recorded and each week’s recording will be sent to all registered participants.

CLICK HERE TO REGISTER (Don’t forget to email us first for the WVNPA Member discount code!)


October 24, 2018
3:00 pm - 5:00 pm
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