SNOWSHOES ON SAND

Creative Approaches to Nonprofit Advocacy

Winter 2026 – 2027

 Nonprofits are great at empowering and lifting the communities they serve, but often struggle to tell their own stories or feel entitled to make a strong case for themselves. In 2026’s funding landscape and policy reality (including lists of words nonprofits aren’t supposed to use anymore), nonprofits must change that mindset to ensure sustainability in both funding and core values. This workshop will equip attendees with the tools to meaningfully and legibly bring their advocacy goals to legislators, governing bodies, and decision-making audiences.

Through a one day session, attendees will be encouraged to approach the advocacy landscape as it exists with grit and creativity. Specific deliverables include: The strong bones of 1) a one-pager on their topline ask (either financial or policy, bring both if you aren’t sure or want to explore both) for 2027 and 2) a grassroots mobilization plan to activate their membership.

*Meeting locations will be shared soon.

Each participating organization should send a team of two to the workshop. They will be asked to work together to achieve these goals, so they will optimally be positively established collaborators. Ideal candidates would be folks in a decision-making role and an advocacy/public affairs/media role. 

Rate:
WVNPA Members: $30/Ticket
Nonmember: $50/Ticket

Space is limited to 26 attendees at each location, don’t wait, register today!

Callie is a mom of three with over a decade of experience in campaigns and policy. She is a vocal advocate of the Appalachian region, notably as co-host of the podcast, Appodlachia, which stayed in the global top 1% during her entire tenure as co-host. She was previously a lobbyist for the American Physical Society, the leading professional organization for physicists around the world. She lives in Charleston, West Virginia with her family. 

Callie Pruett, Founder & Principal
Politicary Communications & Advocacy