Content Strategy 101: Catering Your Content to Engage Your Audiences

Is your content helping your organization reach its goals? How does your digital presence (website and social media) help guide your audiences to take action to reach your organizations mission?

Relatable content is engaging content. In this workshop you’ll learn how to research your target audiences across platforms, develop a content strategy that centers your audience, and elevates the digital identity of your organization. We will also share digital marketing best practices like measuring content success with simple methods fit for a nonprofit staff of any size. You won’t want to miss this collaborative workshop where we show you how to use your organizations past content to reposition your contents path to the future.

Key Takeaways:

• Establish communication objectives and measure success.
• Develop a comprehensive understanding of target audiences.
• Conduct research on competitor/peer organizations.
• Develop an understanding of digital communication best practices.
• Ensure your digital identity and voice are inclusive and follow ethical storytelling guidelines.

This workshop will be presented by Evan Briggs, Digital Fundraising & Client Engagement Manager for Wingo NYC

Key Area(s) of Excellence: Fundraising and Resource Development;Technology and Data Use

Participants who complete the post-session evaluation can receive a PDF copy of the presentation.

Refund policy: Registrants who cancel their registration on or before 1 week will receive a full refund. Those who cancel on or before DAY PRIOR will receive a 50% refund. No refund will be made for cancellations made on or after DAY OF. All cancellations must be submitted in writing.

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Registration is required. Please be advised that by registering for this event, unless we hear from you otherwise, we will include you as part of our regular mailing list. Please also be advised that the event will be recorded by Nonprofit New York. By enrolling for this event, you hereby: (1) give consent for Nonprofit New York or any third parties to use your photograph or image in its print, online and video publications; (2) release Nonprofit New York, its employees and any outside third parties from all liabilities or claims that you might assert in connection with the above-described uses; and (3) waive any right to inspect, approve or receive compensation for any materials or communications, including photographs, videotapes, website images or written materials, incorporating photos/images of you. To revoke this waiver, please email Programs Manager, Darby Masland, dmasland@nonprofitnewyork.org.