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Digital Branding: Advancing your Outreach, Engagement & Storytelling
July 29, 2020 @ 12:00 pm - 1:00 pm
In this workshop, participants will learn research-based strategies for enhancing digital storytelling. You will walk away with ideas on how to enhance engagement with your audiences, as well as ways to determine what works for your organization specifically.
Registration Link:
Presenter:
Dr. Geah Pressgrove
Associate Professor, Advertising and Public Relations Program Chair
Reed College of Media- West Virginia University
Geah Pressgrove is an assistant professor at the Reed College of Media where she teaches introductory, skills and advanced courses in the advertising/public relations program. Pressgrove is also the faculty advisor for the award-winning WVU PRSSA chapter.
Pressgrove earned a bachelor’s degree in advertising from Western Kentucky University. She completed her master’s in integrated communications, and her Ph.D. in mass communications at the University of South Carolina.
She has more than 15 years professional agency and freelance experience working with diverse clients including nonprofits, foundations, corporations, entertainment properties, municipal governments, political campaigns, and healthcare organizations.