Many nonprofit organizations assume marketing is expensive or that it is counter to nonprofit values. Worse yet, some assume their programs market themselves.
But the reality is different: Every day, you’re marketing. You just might not be in control of your marketing, which will cost you in mission support and client engagement.
Fortunately, most marketing is either no cost or low cost, and the best marketing starts with attitude and interactions, and moves from there.
During this webinar, Matt Hugg, founder of Nonprofit.Courses, will show you how to spot opportunities to enhance internal and external visibility and satisfaction with how you carry out your mission.
This session will help you:
learn how the differences between businesses and nonprofits make a major impact on your marketing;
see why marketing doesn’t need to break the bank;
analyze who needs to get your marketing message;
discover how to define your competitive advantage; and,
find out how to determine your message’s vehicle.
You’ll leave seeing nonprofit marketing in a new light.
This session is perfect for executive directors, external relations personnel, fundraisers, and volunteers who want to increase their income and client satisfaction with their mission.
Matt Hugg is president and founder of Nonprofit.Courses, an on-demand, e-learning resource with thousands of courses specifically for nonprofit leaders, staff, board members, and volunteers. He’s the author of the Guide to Nonprofit Consulting, and teaches nonprofit management at several universities, via the web, and in-person in the United States, Africa, Asia, and Europe. Matt’s past work includes fundraising for the University of the Arts, Ursinus College, University of Cincinnati, and the Boy Scouts of America.
Matt Hugg is president and founder of Nonprofit.Courses, an on-demand, e-learning resource with thousands of courses specifically for nonprofit leaders, staff, board members, and volunteers. He’s the author of the Guide to Nonprofit Consulting, and teaches nonprofit management at several universities, via the web, and in-person in the United States, Africa, Asia, and Europe. Matt’s past work includes fundraising for the University of the Arts, Ursinus College, University of Cincinnati, and the Boy Scouts of America.