IdealWare: The E-mail Fundraiser’s Toolkit

Five sessions, every Tuesday 1:00 – 2:30 PM Eastern, October 13 – November 11

[WVNPA Members receive a $25 discount. Email lauralee@dev.wvnpa.org for details.]

Email campaigns are a fundraising tool within the reach of even the smallest organizations. This five-week series of classes will walk nonprofits through the soup-to-nuts process of creating email campaigns, just in time for year-end appeals. Presented by experts, this series demystifies each step involved—from strategy to success. Participants will complete worksheets for review by peers and experts, will have access to Idealware staff experts during weekly open office hours sessions, and can expect to spend about two hours each week on coursework outside of the sessions. Over five weeks, they’ll develop and take away a finished and polished email fundraising strategy and the first email in their next email fundraising campaign.