Serving Nonprofits. Strengthening West Virginia.

Presenter Bio: Paul Allvin

Paul Allvin is based in Falls Church, Virginia and has more than 30 years of experience in brand stewardship, communications, marketing, and journalism. Paul has led brand stewardship as the senior executive in brand advancement for such organizations as Make-A-Wish® America, the USO, and America’s Promise Alliance. As the chief brand strategist for Make-A-Wish, he led the organization’s complete rebrand in 1999-2000, and returned in 2010 to oversee a worldwide brand refresh that put the 36-nation network of Make-A-Wish chapters and affiliates under a single, unified brand identity and strategy for the first time in its history. At the USO, he led a brand refresh that positioned the USO as America’s leading military- and veteran-serving organization as it celebrated its 75th anniversary in 2016. In 2017 and thereafter, he successfully launched a digital strategy that drastically expanded its online community of supporters and lowered the average age of its online content consumers. Prior to working at the USO and Make-A-Wish, Paul served as head of external relations and communications at The University of Arizona and Director of Communications for former Arizona Governor Janet Napolitano. Paul has a bachelor’s degree in journalism from The University of Arizona. During college, he was published in The New York Times, The Boston Globe, The Dallas Morning News, and The Arizona Republic.